Challenge
Augmate’s brand was outdated, incomplete and open to interpretation. As a company, we needed to define our values and role in the marketplace, then communicate it at every touch point.

Strategy
We performed employee and client interviews, SWOT and competitive analysis, and held multiple workshops with our external agency partners, Hot Paper Lantern. With the help of Hypercube in the creation of our explainer videos, we were able to flesh out an updated visual aesthetic.

Results
Our clients and partners have responded very well to our new brand, with increasing social followers and a quickly accelerating sales pipeline.

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Roles
Strategy
Project Lead
Creative Director
UX/UI Designer
Visual Designer
Copywriter

Our go to market strategy expanded Augmate from a single wearable device management application to a complete ecosystem of products for IoT device management.

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Pilot / AR
The “pilot in a box” product is a tool to educate enterprise companies on the benefits of augmented reality and put our software to the test. We worked with P9 Design to develop a custom box that contained three head-mounted wearable devices, a gateway, and a 6-month trial of our Wearable Environment Manager software.

Wearable Environment Manager
Augmate’s core product is in the process of being completely rewritten in Node.js and is expected to have the first Alpha in Q219. The update will also include major UX changes to the navigation and device configuration, and feature a more contemporary UI design.

Augmate Marketplace
Augmate’s “App Store for IoT” is hosted by OpenChannel and will become the one stop shop for IoT and wearable applications. Users will be able to search, discover, purchase and launch apps—then manage them directly from our Wearable Environment Manager.

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Roles
Strategy
Project Lead
Creative Director
UX/UI Designer

Challenge
After Augmate finished its big investment push in the first half of 2017, the website needed to shift from an investor to product focus to support sales and lead generation. It also needed a faster, more flexible template that offered better control over responsive design elements.

Strategy
Our team researched different CMS options, while collaborating on a new site map with feedback from internal stakeholders. The new responsive website would receive updated branding and imagery, new navigation, explainer videos, page templates, free and gated content, landing pages, GDPR compliance, and full HubSpot integration.

Results
In the first three months the new website has increased organic traffic by 615%, generated over 368 new leads, and led to a dozen new pilots with Fortune 500 companies.

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Roles
Strategy
Project Lead
Creative Director
UX/UI Designer
Copywriter

Challenge
As a college of the City University of New York (CUNY), the information that Hunter students need is split between CUNY and Hunter websites. This disjointed experience can be confusing, frustrating, and often leads to missed opportunities.

Strategy
We conducted workshops with Hunter students and staff to identify some of the website's problems and reviewed website analytics. We designed wireframes and a sitemap to help organize their feedback as well as multiple prototypes, which directly translated into the design of the website.

Results
This website is still a work in progress as Hunter continues to develop content, but the usability tests have been overwhelmingly positive.

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Roles
Project Lead
Creative Director
UI Designer

Challenge
A record number of New Yorker's died of a drug overdose in 2016, in particular from opioid use. The NYC Department of Health needed a mobile application to supplement in-person training that was easy to use while providing information on many of the questions they receive at distribution centers.

Strategy
Stop OD NYC is a mobile app for iOS and Android that is designed to educate people about opioids and teach them how to use Naloxone, a medication that can reverse opioid overdoses. It features card-based lessons with gamifcation techniques to propel the user journey to completion.

Results
The app has received 4.7 stars in the Apple App Store, and 4.9 stars in Google Play Store. More updates are in the works to enhance the app.

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Role
Creative Director

FDNY ARCs is an event-based tablet app to support recruiting events. Utilizing material design it simplifies the complex task of data entry.

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Role
Creative Director

As a follow up to the Webby Award winning The New Immigrants app, Westward Expansion tells the story of exploration and settlement through archival images and is paired with classroom teaching tools and interactive strategies.

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Roles
Creative Director
UI Designer

Field Ops tablet app that eliminates paper, data entry, and delays. Adds issue and inventory tracking, admin and financial reporting.

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Role
Creative Director

This iOS and Android app started with a pitch to create an engaging experience for both the 4 million people attending the parade in NYC and the 50 million viewers at home. This custom augmented reality experience allows people to become a parade balloon and share it on social media, learn more about parade details, and stay connected with an aggregated social media feed. 

The app was featured as Best New App by Apple, demoed live on Fox & Friends and The Today Show, and has been downloaded more than 250k times.

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Roles
Project Lead
Creative Director
UX/UI Designer

Partnering with Scholastic, launched the 2-day boot camp to teach inner city STEM-based high school students how to create mobile apps. Students received free tablets and submitted “community betterment” app ideas for a chance to win scholarships and a trip to CES. Developed the curriculum, microsite, and collateral and taught students at MIT, UT Dallas, UC Berkeley, NYU Poly, Chicago University, and Georgia Tech.

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Roles
Strategy
Instructor
Creative Director
UX/UI Designer
Visual Designer
Copywriter

The New Immigrants: NYC 1880-1924 combines the story of turn of the century NYC immigration with a teaching platform to be used in classrooms. It balances storytelling with instructional activity through over 100 artifacts including photos, documents, newspaper articles, political cartoons and videos.

The custom learning app has been downloaded over 80,000 times from teachers across the US and was recognized with a 2015 Webby Honoree award for Education & Reference.

On Investing is a quarterly magazine read by more than 2 million investors. Partnering with Dow Jones Content Labs, this custom publishing platform for iPad that includes interactive features, push content/notifications, sharing, search and accompanying website.

The official app of NYC high school sports, covering 40,000 athletes competing in almost 30 different sports. It features news, events, scores, stats, standings, favorites and notifications. It also adds robust staff tools that allow coaches to check-in at games, referees to enter box scores, and athletic directors to manage athlete eligibility.

The Never Hide iPhone app supported the groundbreaking 360-degree campaign in the digital space. Users could find directions to events using augmented reality, unlock special content with object recognition of magazine ads, take photos using the Never Hide frame, add effects and share on social media.

TRS Plan Insights is a Q&A tool for financial advisors and corporate retirement plan sponsors with PDF reports and email capture.

Cirrus needed a new brand positioning and responsive website that focused on the needs of the primary audience: moms.

Recruited by famed designer Roger Black (Rolling Stone, The New York Times Magazine, Newsweek, Fast Company, Advertising Age, Esquire) to manage the creative vision for KWM. Directed top national photographers, illustrators and typographers... and drank a few too many margaritas.