Challenge
After Augmate finished its big investment push in the first half of 2017, the website needed to shift from an investor to product focus to support sales and lead generation. It also needed a faster, more flexible template that offered better control over responsive design elements.
Strategy
Our team researched different CMS options, while collaborating on a new site map with feedback from internal stakeholders. The new responsive website would receive updated branding and imagery, new navigation, explainer videos, page templates, free and gated content, landing pages, GDPR compliance, and full HubSpot integration.
Results
In the first three months the new website has increased organic traffic by 615%, generated over 368 new leads, and led to a dozen new pilots with Fortune 500 companies.
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Roles
Strategy
Project Lead
Creative Director
UX/UI Designer
Copywriter