Challenge
As a college of the City University of New York (CUNY), the information that Hunter students need is split between CUNY and Hunter websites. This disjointed experience can be confusing, frustrating, and often leads to missed opportunities.
Strategy
We conducted workshops with Hunter students and staff to identify some of the website's problems and reviewed website analytics. We designed wireframes and a sitemap to help organize their feedback as well as multiple prototypes, which directly translated into the design of the website.
Results
This website is still a work in progress as Hunter continues to develop content, but the usability tests have been overwhelmingly positive.
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Roles
Project Lead
Creative Director
UI Designer