Macy's Thanksgiving Day Parade

This iOS and Android app started with a pitch to create an engaging experience for both the 4 million people attending the parade in NYC and the 50 million viewers at home. This custom augmented reality experience allows people to become a parade balloon and share it on social media, learn more about parade details, and stay connected with an aggregated social media feed. 

The app was featured as Best New App by Apple, demoed live on Fox & Friends and The Today Show, and has been downloaded more than 250k times.

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Roles
Project Lead
Creative Director
UX/UI Designer